Even though ShopRite is a huge supermarket chain, they've got an amazing reputation for really helping their communities.
Case in point: When Hurricane Katrina hit, they were the last store open before the disaster and the very first store to open up when the winds and rain slowed down. And they walk the walk even when the weather's nice.
I was proud when they asked me to write them two jingles talking about how they view their neighborhoods and their commitment. The first jingle is for their suburban neighborhoods and the second for the cities.