Tropicana - Soca (Soul/Calypso)                                                                                    words/music/production

The Story:

The once legendary Tropicana Resort and Casino was limping along at 34% occupancy. Snake eyes.

Rebranded as "The Island of Las Vegas" this 1-800 spot drove occupancy to 90% with every 4-week flight. 

Who knew?

It was just one of those lucky things, but the client was extremely grateful anyway.  

And there is no Gratitude like Las Vegas Gratitude.