walmart - kid's/70's funk                                                                                  words/music/production

The Story:

This is an amazing success story. 

A few years back, Walmart brought in the Nielsen Ratings people to sweep their in-store network. 150 million people watch it every week - more than the number who watch many network hit shows. 

The jingles - all kids doing wonderful things - just tell people to look up at the monitors. So simple. And, as it turned out, profitable. 

Attention and Recall went from 31% to 67%, in a day. And Kai Ryssdal featured these jingles on NPR's Marketplace.

Kai Ryssdal. NPR. My mom was so proud.