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Richard leiter/Words & Music

  • Work
  • My Mission
  • about me

 

 

 

 

 415.847.9484  

rich@richardleiter.com

 

Why you should trust me to create your jingle.

For starters, I was born on Broadway in New York City. This imbues a person with a magical gift for writing catchy songs. 

Then my dad took a job in Baltimore.  Baltimore, despite your misconceptions, was a highly musical place for a musician to come from. Billie Holiday, Frank Zappa, me. We all grew up there.  

I starting playing jazz professionally when I was thirteen. Formed a trio and worked 50 nights a year through high school. Went to college to become a doctor which, thank god, didn't work out, then moved to Hollywood where I played in every kind of band I could: Salsa, Country, R&B, Disco, Jazz, Society, Polka, Brazilian. This was awesome training for a jingle writer.

While I was playing in bands (at night) I was a writer and creative director at agencies like Chiat/Day, DDB, and BBDO. And I also wrote tag lines for over 100 movies ("You'll pay for the whole seat...but you'll only use the edge!!!") which is also awesome training for a jingle writer.

Freelancing at Y&R, I sold a national jingle, and that was it for me. Well, not quite. I still do a lot of writing of all kinds: I'm a Contributing Editor at Keyboard Mazazine. I've got a new kid's book out called "The Flying Hand of Marco B". I consult to clients like Walmart and Casio. And I do a live thing called "Jazz Stories" but the rest of the time I'm jingling.